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I'm Lu, a user-centric
product designer.

About me.

I love what I do.


With more than 10 years of experience working in startups, I'm passionate about crafting products that deliver an amazing and user-friendly experience.

My goal is to transform complex problems into simple and engaging customer experiences, giving value to users while focusing on business goals.


CookUnity Product Designer
April 2021 - Present

• Focused in the growth zone improving user acquisition experience and referal program.
• Partnered with product manager and engineers to create experimentation framework.
• Made data driven design decisions by leveraging qualitative/quantitative data, design principles, and UX metrics.

Pedix Advisor
june 2021 - december 2021

• Advisor for redesigning landing page to focuse on the new value proposition and pricing by applying user psychology framework.

Eventbrite Product Designer
March 2020 - March 2020

• Designed and prototyped a seamless and engaging experience across the Eventbrite web.
• Followed a product vision based on testing, feedback, data, and business goals.
• Worked closely with product manager and development team in a cross-functional environment.

Mind the product ProductTank Co-Organizer
July 2019 - Present

ProductTank provides local opportunities for Product Managers, Designers and Developers working in the mobile and web industries around the world to exchange ideas and experiences about Product Management, Design, Business Modeling, Metrics, Usability and all the other things that get us excited.

UX Argentina Co-founder
October 2017 - Present

UX Argentina is an active community with over 2,000 members, where designers,researchers, product managers, front ends, etc from around Argentina discussing user experience.

UX Argentina
Rappi Product Designer
July 2019 - March 2020

• Designed experiences for the native apps, iOS and Android for supermarket vertical.
• Builded working, interactive prototypes to test, explain, and explore ideas.

Eureka Labs Product Designer
July 2018 - July 2019

• Created visuals, and developed elegant and effective user experiences.
• Crafted storyboards, user flows, conceptual diagrams, wireframes, and prototypes to effectively communicate interaction and design ideas.
• Managed the development and production of design projects from ideation to final production, and supervise the quality of the final output.

Machinalis Product Designer
September 2017 - June 2018

• Helped create in house machine learning based products, with a cross-functional team of product managers, marketers, data scientists, and engineers.
• Created branded UI & UX designs with an empathetic eye for an user-centered product.

To see more information about my profile: LinkedIn


UX is central to everything I do.

My work is based on a UX approach, which is central to designing meaningful experiences that matter to customers. I love making people's lives easier!.

My fields of expertise are the following:

  • Product Design

    Basically a problem solver, focused on the end to end product development cycle.
    I think it's critical the understanding of business goals, development scope, in addition to the experience of a product as a whole.

    Deliverables & techniques:
    Brainstorming/ Value proposition/ Mood boards / Story boards/ Analytics review/ Heap mapping / scroll mapping/ Qualitative user feedback/ Quantitative user feedback/ User painpont reduction/ Feature innovation

  • UX Research

    Provides an essential foundation for design strategy.
    Having the data to backup this strategy.

    Deliverables & techniques:
    Surveys/ User interviews/ Heuristic review/ User testing analysis/ A/B testing/ Analytics review/ Personas/ Mental models / Use cases / user flows.

  • Visual Design

    A good visual design can drive engagement and increase usability, but it's more than just aesthetic.
    To arrange the content around each page’s purpose and ensure that content gives off the right visual cues and understanding, is key to enable a good the user experience.

    Deliverables & techniques:
    Collaborative design/ Taxonomies/ Sketches/ Wireframes/ Mockups/ Prototypes/ Interaction design
    Responsive web/ Native iOS and Android apps/ E-Commerce/ Games/

  • E-Commerce

    I have a vast experience working in several e-commerce companies.

  • Branding & Graphic design

    I started my carrer as a graphic designer, using visual compositions to solve problems and communicate ideas.


A selection of products I have worked on:


Subscription box for moms

Project Link

Water ambassadors trivia

Project Link

Water ambassadors program

Project Link

Pedix LP

Project Link

To see my portfolio: Behance